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Sticks & Wicks

Brand Strategy | Packaging Design

Sticks & Wicks is a small homegrown candle business that specialises in creating 100% soy wax candles with unique designs mainly inspired by seasonal fruits. They are popular among youngsters primarily for their quirky and fun craftsmanship. Their products are handmade by the founder and owner of this lovely business.

Project Goal: The objective was to create a quirky and fun brand that is also minimal and trendy. The aim was to attract environmentally conscious but aesthetic customers who love a poppy but premium product.

 

Tools Used: Adobe Illustrator, Nano Banana pro, Claude Sonnet 4.5, Canva

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Primary Logo

Submark

Secondary Logo

The symbol '&' in the logo is hand-drawn to represent a union of letters 'S' and 'W'. It resembles the fumes of a candle wick.

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Branding Strategy

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