top of page
Digital Personalisation
Visual Identity | Print media
'Digital Personalisation Team' earlier called the 'Digital Targeting Team' is a part of Business banking branch of Lloyds Banking group which focuses on managing the digital assets of business banking i.e. websites and mobile applications.
Project Goal: The objective was to create a visual identity that makes the Digital Personalisation team identity standout amongst the pool.
Tools Used: Adobe Illustrator, Canva, Microsoft Teams
Option 1
Option 2
The globe represents inclusivity and reach
This is the 'targeting' element taken from the previous name which is also the most important factor of the team, this is also a representation of a team working towards a goal
The personalisation element of the team name is shown here
bottom of page