Digital Personalisation
Visual Identity | Print media
'Digital Personalisation Team' earlier called the 'Digital Targeting Team' is a part of Business banking branch of Lloyds Banking group which focuses on managing the digital assets of business banking i.e. websites and mobile applications.
Project Goal: The objective was to create a visual identity that makes the Digital Personalisation team identity standout amongst the pool.
Option 1
Option 2
The globe represents inclusivity and reach
This is the 'targeting' element taken from the previous name which is also the most important factor of the team, this is also a representation of a team working towards a goal
The personalisation element of the team name is shown here
Project Recap
Industry
Banking, Finance, Business Banking, Digital identity
Tools Used
Adobe Illustrator, Canva
Deliverables
Brand Identity, Print items, Digital Identity, Visual Identity
