Profile
Mar 2026 - Present
India (Hybrid)
Experience Designer
Driving the creation of intuitive, digital solutions for B2B experiences by improving workflows and developing new features. Lead iterative design processes through user testing and insights, while building scalable design frameworks and maintaining high-quality standards across multiple projects and platforms.
Jan 2024 - Nov 2025
Remote
Freelancer
I craft visual stories and manage digital assets for businesses – delivering a powerful strategy that resonates with the target market and commands attention.
Mar 2023 - Dec 2024
Bristol (Hybrid)
Digital Content Specialist
Led BoS and Lloyds web revamp, redesigned 225+ digital assets across 25 audience segments, and launched weekly app updates. Boosted user satisfaction 30% through data-driven design. Designed a new brand identity for the Digital Targeting team.
May 2022 - Mar 2023
Cardiff (Hybrid)
Credit Risk Analyst
Boosted credit risk accuracy 15% using SAS and Excel, saved $200K annually through data visualization, and cut non-performing loans 10%. Automated reporting saved 12 hours monthly.
Nov 2021 - May 2022
London (On-site)
Customer Service Advisor
Handled 50+ daily transactions with 98% accuracy, onboarded 30 new clients monthly, and boosted documentation precision by 25%. Expert in fraud prevention and customer care.
Sep 2020 - Oct 2021
London, UK
Masters in Banking & Finance
Second Master's with a major in Banking & Finance. Gained 2:1 grade with merit.
Aug 2017 - Mar 2020
India (On-site)
Customer Experience Specialist
Scaled customer base 5x while boosting revenue 32% and slashing loan processing time by 40%. Built killer team culture and client relationships. Made banking actually work for people. Earned top employee honors twice.
Aug 2015 - Oct 2017
Remote (part-time)
Web Content Writer
Crafted exam prep content for IBPS, state, and NET aspirants, specialising in reasoning and English. Wrote weekly motivation pieces and provided 1:1 support to aspirants
July 2013 - May 2017
Lucknow, India
Masters in Commerce
Master's with a major in Commerce. Awarded a gold medal for scoring the highest marks in all semesters.
Aug 2012 - Sep 2013
Lucknow, India
Finance Associate (Intern)
Goel Atul & Co.
Managed project finances and budgets at Quali Camp, mastered Tally 9.0 for reporting, and kept accounts razor-sharp. Led statutory audit for Oriental Bank.
July 2009 - May 2012
Lucknow, India
Bachelor's in Commerce
Bachelor's in Commerce. Modules included: Business management, Banking & Finance, Statistical Methods, Marketing practices & finance
What I bring to the table
Hard Skills
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Digital Strategy: A/B Testing, Adobe Target, Agile Development, User Research, Stakeholder Engagement
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Emerging Techs: Generative AI, LLMs (GPT, Claude), prompt engineering
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Web Technologies: Prototyping, HTML
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Content Creation Tools: FIGMA, Canva, Affinity, MS Office (PPT, Excel), Adobe Illustrator
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Content Management: Adobe Experience Manager (AEM), Sharepoint, Trello, Miro
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Microsoft Office Suite: Microsoft Excel, Microsoft PowerPoint, Word
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Project Management Tools: JIRA, Confluence, Scrum, Agile, Kanban
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UX Research Skills: Usability Testing, User Research, Interaction Designs
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Data Analysis Techniques: Data Visualization, MI Reporting, Adobe Analytics, Google Analytics
Soft Skills
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Leadership & Management: Team Building, Stakeholder Management, Cross-functional Collaboration, Strategic Planning
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Problem-solving: Communication, Presentation Skills, Content Creation, Technical Writing, Relationship Building
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Customer Focus: Customer Relationship Management, Client Consultation, User Requirements Analysis, Customer Service Excellence
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Personal Attributes: Analytical Thinking, Attention to Detail, Time Management, Adaptability, Innovation Mindset