Profile

I am a city girl currently living on the country side. A gaming enthusiast by choice and an over-thinker; not by choice. Currently working on building my own brand.

A digital banking maverick who transforms numbers into narratives and challenges into wins. I've crafted digital experiences that actually make people smile. From launching mobile apps to reimagining web platforms for banking giants, I blend financial expertise with user-centric design thinking.

Roles I have played

Digital Content Specialist

Mar 2023 - Dec 2023

Led BoS and Lloyds web revamp, redesigned 225+ digital assets across 25 audience segments, and launched weekly app updates. Boosted user satisfaction 30% through data-driven design. Designed a new brand identity for the Digital Targeting team.

Lloyds Banking Group

Tools Mastered

Adobe Experience Manager
Adobe Target
Adobe Analytics

JIRA
Kanban Boards
Adobe Illustrator

What I bring to the table

Hard Skills

Digital Strategy: A/B Testing, Adobe Target, Agile Development, User Research, Stakeholder Engagement
Web Technologies: Prototyping, HTML
Content Creation Tools: FIGMA, Canva, MS Office (PPT, Excel), Adobe Illustrator
Content Management: Adobe Experience Manager (AEM), Sharepoint
Microsoft Office Suite: Microsoft Excel, Microsoft PowerPoint, Word
Project Management Tools: JIRA, Confluence, Scrum, Agile, Kanban
UX Research Skills: Usability Testing, User Research, Interaction Designs
Data Analysis Techniques: Data Visualization, MI Reporting, Adobe Analytics, Google Analytics

Soft Skills

Leadership & Management: Team Building, Stakeholder Management, Cross-functional Collaboration, Strategic Planning
Problem-solving: Communication, Presentation Skills, Content Creation, Technical Writing, Relationship Building
Customer Focus: Customer Relationship Management, Client Consultation, User Requirements Analysis, Customer Service Excellence
Personal Attributes: Analytical Thinking, Attention to Detail, Time Management, Adaptability, Innovation Mindset