Profile
Jan 2024 - Present
Remote
Freelancer
I craft visual stories and manage digital assets for businesses – delivering a powerful strategy that resonates with the target market and commands attention.
Mar 2023 - Dec 2024
Bristol (Hybrid)
Digital Content Specialist
Led BoS and Lloyds web revamp, redesigned 225+ digital assets across 25 audience segments, and launched weekly app updates. Boosted user satisfaction 30% through data-driven design. Designed a new brand identity for the Digital Targeting team.
May 2022 - Mar 2023
Cardiff (Hybrid)
Credit Risk Analyst
Boosted credit risk accuracy 15% using SAS and Excel, saved $200K annually through data visualization, and cut non-performing loans 10%. Automated reporting saved 12 hours monthly.
Nov 2021 - May 2022
London (On-site)
Customer Service Advisor
Handled 50+ daily transactions with 98% accuracy, onboarded 30 new clients monthly, and boosted documentation precision by 25%. Expert in fraud prevention and customer care.
Sep 2020 - Oct 2021
London, UK
Masters in Banking & Finance
Second Master's with a major in Banking & Finance. Gained 2:1 grade with merit.
Aug 2017 - Mar 2020
India (On-site)
Asst. Branch Operations Manager
Scaled customer base 5x while boosting revenue 32% and slashing loan processing time by 40%. Built killer team culture and client relationships. Made banking actually work for people. Earned top employee honors twice.
Aug 2015 - Oct 2017
Remote (part-time)
Web Content Writer
Crafted exam prep content for IBPS, state, and NET aspirants, specialising in reasoning and English. Wrote weekly motivation pieces and provided 1:1 support to aspirants
July 2013 - May 2017
Lucknow, India
Masters in Commerce
Master's with a major in Commerce. Awarded a gold medal for scoring the highest marks in all semesters.
Aug 2012 - Sep 2013
Lucknow, India
Finance Associate (Intern)
Goel Atul & Co.
Managed project finances and budgets at Quali Camp, mastered Tally 9.0 for reporting, and kept accounts razor-sharp. Led statutory audit for Oriental Bank.
July 2009 - May 2012
Lucknow, India
Bachelor's in Commerce
Bachelor's in Commerce. Modules included: Business management, Banking & Finance, Statistical Methods, Marketing practices & finance
What I bring to the table
Hard Skills
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Digital Strategy: A/B Testing, Adobe Target, Agile Development, User Research, Stakeholder Engagement
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Web Technologies: Prototyping, HTML
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Content Creation Tools: FIGMA, Canva, MS Office (PPT, Excel), Adobe Illustrator
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Content Management: Adobe Experience Manager (AEM), Sharepoint
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Microsoft Office Suite: Microsoft Excel, Microsoft PowerPoint, Word
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Project Management Tools: JIRA, Confluence, Scrum, Agile, Kanban
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UX Research Skills: Usability Testing, User Research, Interaction Designs
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Data Analysis Techniques: Data Visualization, MI Reporting, Adobe Analytics, Google Analytics
Soft Skills
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Leadership & Management: Team Building, Stakeholder Management, Cross-functional Collaboration, Strategic Planning
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Problem-solving: Communication, Presentation Skills, Content Creation, Technical Writing, Relationship Building
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Customer Focus: Customer Relationship Management, Client Consultation, User Requirements Analysis, Customer Service Excellence
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Personal Attributes: Analytical Thinking, Attention to Detail, Time Management, Adaptability, Innovation Mindset