top of page

Mau Jewels

Brand Strategy | Visual Identity

Mau Jewels is a small business who specialises in creating exquisite dainty jewellery pieces that bring elegance and joy to every wearer. Dedicated to combining artisanal craftsmanship with modern aesthetics, delivering high-quality, delicate jewelry that enhances personal style.

Project Goal: The objective was to create a brand identity to attract customers who loved expressing themselves through pieces of items. The aim was to inspire confidence and celebrate womenhood spanning from products to the visual identity.

 

The lotus-inspired logo mark resembles that each piece in the collection unfolds with delicate beauty, designed to adorn and enhance the wearer's natural radiance. The brand identity celebrates the art of subtle elegance through carefully crafted dainty pieces that bloom with grace and sophistication.

 

The typography is carefully choosen and customised to replicate the delicacy and elegance the brand advocates. The curves show the flowy nature of the jewelery pieces and the refined serif depicts the elegant nature of the brand.

Represents the neckline of a woman

Represents the delicate diamond in a jewelery piece

Mau Jewels Mood Board (1).png
Mau Jewels Mood Board (3)_edited.jpg
9.png
7.png
5.png
2.png
Silky White Fabric
Untitled design (4).png
Untitled design (4).png

Project Recap

Logo mark 1.png
Industry

Small business, Dainty Jewellery

Tools Used

Adobe Illustrator, ChatGPT, Canva

Deliverables

Brand Identity, Packaging, Visual Identity

bottom of page