Mau Jewels
Brand Strategy | Visual Identity
Mau Jewels is a small business who specialises in creating exquisite dainty jewellery pieces that bring elegance and joy to every wearer. Dedicated to combining artisanal craftsmanship with modern aesthetics, delivering high-quality, delicate jewelry that enhances personal style.
Project Goal: The objective was to create a brand identity to attract customers who loved expressing themselves through pieces of items. The aim was to inspire confidence and celebrate womenhood spanning from products to the visual identity.
The lotus-inspired logo mark resembles that each piece in the collection unfolds with delicate beauty, designed to adorn and enhance the wearer's natural radiance. The brand identity celebrates the art of subtle elegance through carefully crafted dainty pieces that bloom with grace and sophistication.
The typography is carefully choosen and customised to replicate the delicacy and elegance the brand advocates. The curves show the flowy nature of the jewelery pieces and the refined serif depicts the elegant nature of the brand.
Represents the neckline of a woman
Represents the delicate diamond in a jewelery piece
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Project Recap
Industry
Small business, Dainty Jewellery
Tools Used
Adobe Illustrator, ChatGPT, Canva
Deliverables
Brand Identity, Packaging, Visual Identity