Sticks & Wicks
Brand Strategy | Visual Identity
Sticks & Wicks is a small home grown candle business who specialises in creating 100% soy wax candles with unique designs mainly inspired by seasonal fruits. They are popular among youngsters mainly for their quirky and fun craftsmenship. Their product are handmade by the founder and owner of this lovely business.
Project Goal: The objective was to create a quirky and fun brand which is also minimal and trendy. The aim was to attract enviornment concious but aesthetic customer who love a poppy but premium product.
The symbol '&' in the logo is hand-drawn to represent a union of letters 'S' and 'W'. It resembles the fumes of a candle wick.
Project Recap
Industry
Small business, Handmade Candles
Tools Used
Adobe Illustrator, ChatGPT, Canva
Deliverables
Brand Identity, Packaging, Visual Identity