top of page

Sticks & Wicks

Brand Strategy | Visual Identity

Sticks & Wicks is a small home grown candle business who specialises in creating 100% soy wax candles with unique designs mainly inspired by seasonal fruits. They are popular among youngsters mainly for their quirky and fun craftsmenship. Their product are handmade by the founder and owner of this lovely business.

Project Goal: The objective was to create a quirky and fun brand which is also minimal and trendy. The aim was to attract enviornment concious but aesthetic customer who love a poppy but premium product.

 

The symbol '&' in the logo is hand-drawn to represent a union of letters 'S' and 'W'. It resembles the fumes of a candle wick.

Artboard 1 Mockup (5)_edited.jpg
Artboard 1 Mockup (4)_edited.jpg
Artboard 1 Mockup (8)_edited.jpg

Project Recap

Industry

Small business, Handmade Candles

Tools Used

Adobe Illustrator, ChatGPT, Canva

Deliverables

Brand Identity, Packaging, Visual Identity

bottom of page