When 16 million customers trust you with their money, rebranding isn't just a visual refresh—it's a promise renewed. Wise didn't just change its name. They reimagined what a global financial brand could be. The Big Idea: The World's Money Working with London-based agency Ragged Edge, Wise landed on a concept that feels both simple and profound: "The World's Money." It's the kind of idea that makes you nod slowly. Of course. Money that belongs to everyone, everywhere. Money th