Fintech Brand Strategy

The banking industry has undergone a seismic shift. What was once a sector defined by marble columns and face-to-face interactions is now dominated by pixels, swipes, and biometric authentication. Mobile banking isn't just another channel anymore; it's the  channel. But here's the uncomfortable truth: most banking apps are downloaded and quickly forgotten. According to recent studies, the average person uses only 9 apps regularly, and banking apps face fierce competition for

How design is helping UK Fintechs carve out their own space

When 16 million customers trust you with their money, rebranding isn't just a visual refresh—it's a promise renewed. Wise didn't just change its name. They reimagined what a global financial brand could be. The Big Idea: The World's Money Working with London-based agency Ragged Edge, Wise landed on a concept that feels both simple and profound: "The World's Money." It's the kind of idea that makes you nod slowly. Of course. Money that belongs to everyone, everywhere. Money th

Revolut's Brand Evolution: A Look at the Old vs. New Design