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Fintech Brand Strategy


Mobile-First Banking: Design Principles That Convert
The banking industry has undergone a seismic shift. What was once a sector defined by marble columns and face-to-face interactions is now dominated by pixels, swipes, and biometric authentication. Mobile banking isn't just another channel anymore; it's the  channel. But here's the uncomfortable truth: most banking apps are downloaded and quickly forgotten. According to recent studies, the average person uses only 9 apps regularly, and banking apps face fierce competition for
Arushi Yadav
Nov 125 min read
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In a Crowded Market, Design Becomes the Differentiator
How design is helping UK Fintechs carve out their own space
Arushi Yadav
Nov 75 min read
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From TransferWise to Wise: A Masterclass in Global Rebranding
When 16 million customers trust you with their money, rebranding isn't just a visual refresh—it's a promise renewed. Wise didn't just change its name. They reimagined what a global financial brand could be. The Big Idea: The World's Money Working with London-based agency Ragged Edge, Wise landed on a concept that feels both simple and profound: "The World's Money." It's the kind of idea that makes you nod slowly. Of course. Money that belongs to everyone, everywhere. Money th
Arushi Yadav
Oct 173 min read
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Revolut's Brand Evolution: A Look at the Old vs. New Design
Revolut's Brand Evolution: A Look at the Old vs. New Design
Arushi Yadav
Oct 63 min read
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